Client
Hamburger Abendblatt
Agency
Jung von Matt Hamburg
Role
Motion Designer, Motion Concept
Campaign
A multi-channel brand campaign spanning OOH, social media, and cinema across three core Hamburg themes.
The main spots establishing the kinetic language, pacing, and visual rhythm of the campaign across broadcast and high-impact screens.
Scaling the core motion language across diverse environmental touchpoints, optimizing pacing, typography, and framing for cinemas, urban digital billboards, and mobile feeds.