Hello. Here's Kateb.
I'm
Bio
Passionate about visual storytelling and creative direction, I am a Senior Art Director at Jung von Matt Hamburg, bringing a multidisciplinary approach to advertising by combining my roots in filmmaking with high-end communication design.
With extensive experience across various agencies and a diverse portfolio of major brands spanning Automotive, FMCG, Retail, Mobility, and beyond, I work on projects from the initial pitch to the final pixel. I thrive on transforming complex concepts into captivating visual realities across TVCs, digital, print, social media, and motion, constantly integrating emerging tech and AI to push the boundaries of modern storytelling.
I'm
WORK EXPERIENCE
Jung von Matt | Hamburg, Germany
– Senior Art Director
Dec. 2024 – Present
– Art Director
Mar. 2023 – Nov. 2024
Serviceplan Group | Hamburg, Germany
– Art Director
Jun. 2022 – Feb. 2023
– Junior Art Director
Jun. 2020 – May 2022
– Art Director Intern
Jan. 2020 – May 2020
trivago N.V. | Düsseldorf, Germany
– Visual Content Quality Assurance
Aug. 2017 – Dec. 2019
EDUCATION
Bachelor of Arts in Information and Communication Design
Hochschule Rhein-Waal, Kamp-Lintfort, Germany
Sep. 2016 – Feb. 2020
Diploma in Filmmaking
Jesuits Cairo Film School, Cairo, Egypt
Sep. 2012 – Aug. 2014
SKILLS
Creative Direction
Campaign Concepting, Art Direction, 360° Integrated Campaigns, Pitching & Presentations, Visual Storytelling, Strategic Creative Development.
Production & Direction
Video Production & Shoot Direction, Motion Design & 2D Animation, Post-Production Supervision, Color Grading, Storyboarding, Social Media Content Strategy.
Digital & Print Design
Editorial Design, Branding & Identity, Print Production, Social Media Visuals, Digital Assets.
Tools & Software
- Motion & Post-Production: Adobe After Effects, Premiere Pro, DaVinci Resolve
- Design & Layout: Adobe Photoshop, Illustrator, InDesign, Figma
- Emerging Tech: Generative AI for Concepting, Rapid Prototyping, and AI-Assisted Production Workflows
LANGUAGES
Arabic
Native Speaker
English
Fluent
German
Intermediate
CONTACT
mohamedelkateb.eg |at| hotmail.com | info |at| mohamedkateb.com | Linkedin | Hamburg, Germany